Property marketing is an essential tool that leverages digital and traditional methods to attract tenants. This tool is crucial for every market condition, including tough markets when supply exceeds demand.
It's critical to meet prospective tenants where they are. According to the National Association of Realtors, 97% of surveyed home buyers kick start the buying process online. Every buyer's journey starts with a property search which speaks to the importance of syndicating effective property listings online.
You don't want to lose any interest in a tough market. That's why every investment property owner needs marketing expertise by their side. Discover effective real estate marketing strategies for your portfolio.
Traditional Tenant Attraction Techniques
All property marketing strategies start with traditional methods, namely property maintenance. You can't attract leads in a tough Phoenix market without well-maintained units. Property managers excel in this area, starting each strategy with a thorough maintenance checklist.
Basic checkpoints include:
- Checking electrical wiring for function and safety
- HVAC system review (including indoor air quality testing)
- Plumbing inspection
- Windows and door maintenance
- Exterior and interior paint jobs
- Insulation and attic space
- Flooring
- Kitchen and bathrooms
If your kitchen is due for an upgrade, a brand-new fridge, stove, or dishwasher can go a long way in attracting the right tenants. New bathroom features are also a must. Remember to repair, replace, or upgrade essentials like toilets, faucets, plumbing, shower heads, bathtubs, and ventilation.
The above essentials are required for home staging, the next traditional real estate marketing technique. This method ensures properties are photo-ready for rental listings, social media, and website content. These photos also include exterior upgrades like front yard curb appeal, backyard landscaping, and pools.
Writing Phoenix Property Listings
After the maintenance stage, a property manager will write a detailed property listing emphasizing amenities, rental rules, price, and application steps. Pet-friendly rentals are a big draw; when including this detail, remember to include information about pet deposits.
Pricing strategy is one of the most important marketing strategies. Price can make or break a prospective tenant's interest in a property. The advertised monthly rate must align with the market; however, in a tough market, more landlords are open to negotiation.
The above points speak to the value of a property management company. These companies are staffed with real estate experts who understand how to navigate negotiations and write professional leases.
Open Houses and Viewings In Property Marketing
The above digital strategies are necessary for the next traditional technique, the open house.
The majority of leads want to see the property in person. Open houses allow prospective tenants to envision themselves living in the space. It's a perfect time to answer important questions; therefore, having a professional property manager host open houses ensures all questions are answered effectively.
Property managers can also conduct viewings remotely for prospective tenants currently out-of-state.
Attract Quality Leads Today
Great property marketing strategies attract and convert quality leads into long-term tenants. Pair the above Phoenix rental market tips with effective tenant screening to maximize the profitability of your portfolio.
Culver Realty is a detail-oriented team focused on helping investors grow and scale their portfolios so they can enjoy a steady rental income. We offer a full suite of property management services, from maintenance to marketing.
Contact us today to discuss the potential of your property!
